About Useberry

Useberry is a product research platform for gathering feedback and insights on ideas, designs, prototypes, or websites to create a user-validated digital product.

Our vision is to help Researchers, Designers & Product Teams create better products and to help them bring the user testing process right on the discovery, design & prototype phase. We power Product Teams globally, including Microsoft, Dell, Envato, and Accenture.

Useberry integrates with the most popular prototyping platforms (Figma, Adobe XD, ProtoPie, InVision, Marvel, Sketch), and helps get rich user behavior insights with Analytics, Heatmaps, Session Recordings, User flows, Video & Screen Recordings, Time Bars, Statistics, and answers to multiple types of questionnaires.

Adding user testing in the product development cycle, Useberry allows UI/UX pioneers, agile product managers, ingenious marketers, and restless product teams to get rich user feedback right from ideas, designs, prototypes, or websites and optimize digital experiences while saving money, time, and effort.

About the role

If you're passionate about email marketing and content creation and have hands-on experience with email campaigns, then the new Campaign & Content Specialist role could be the perfect fit for you.

This position is a mix of execution and strategy. You’ll play a crucial role in shaping our lead generation campaigns and contributing to Useberry’s business growth. You’ll work closely with our marketing, design, and product teams on a daily basis.

This role offers you the chance to engage with various marketing activities, such as gated content, newsletters, and educational materials, and gives you the opportunity to help develop and refine our processes right from the start. With our inbound marketing activities expanding, you’ll find plenty of opportunities for experimentation and sharing your ideas.

You are a digitally savvy & creative marketer who will drive customer engagement and create awareness & credibility for our platform. You'll set and execute a content and marketing strategy that amplifies Useberry’s key messages, including blogs, webpages, resources, case studies, social media, webinars, email, and proactive PR.

Responsibilities

• Craft targeted email campaigns by skillfully segmenting audiences to ensure the delivery of relevant and engaging content
• Assist inbound lead generation activities through multiple channels including blogs, newsletters, and content
• Apply your knowledge of product marketing to bring Useberry's products to life in various content formats, illustrating their advantages and unique selling points in a clear, engaging manner
• Own and manage a process for experimentation to find new channels, tactics, audiences, and offers
• Develop high-quality marketing collateral, including white papers, ebooks, video demos, landing pages, webinars, and more, with solid writing and presentation skills
• Create content that is optimized for SEO as well as conversions
• Create, maintain, and execute content strategies and editorial calendars for marketing campaigns
• Own, champion, and govern the voice, tone, and style guidelines for Useberry
• Project manage workload, track and report progress, and deliver against deadlines